Principles of Marketing for Nonprofit Organizations
Take courses individually or earn a Professional Certificate in Nonprofit Management by completing all requirements and electives.
Examine the ways nonprofit organizations use marketing to publicize their mission and to gather contributions of time and money. Learn how marketing is used to determine the needs of nonprofit clients and their donors. Understand the “3Ps” of services marketing in the nonprofit organization. Explore the role of ethics in nonprofit marketing and the process of nonprofit marketing plan. Understand how new service products are developed by nonprofits.