With new technologies available and the rapidly changing market we live in today, it’s important to stay up to date. Learn about some of the fastest growing and most innovative new marketing and financing techniques in these Professional Certificate Programs, available at Purchase College at the end of this month!
Stay ahead of the curve. Enroll now!
(NEW!) Financial Management for Nonfinancial Professionals
Understand what financial information is critical to your nonprofit organization, where to find this information, and how to report it. Learn how to access and analyze data to build the financial dashboard that is meaningful and reports progress to the board, other key stakeholders, and constituents. Select a nonprofit organization (in existence for at least three years) where you work or volunteer to use as a model for developing a financial dashboard.
HCE9076.10 / $199
HCE9076.11 / $175 (ADO Members, Purchase College employees and alumni)
Instructor: Christine Lent
Nov. 28-Dec. 12 (3 sessions)
Natural Sciences Bldg., Room 1064
To Tweet or not to Tweet? There is no question-savvy marketers need to stay on the cutting edge. There is no better way to dynamically connect with audiences than via Twitter. Learn how to tap into this amazing community of people from around the world to find out what they are thinking, feeling, and experiencing. Create and maintain your own Twitter account and messaging. Discover ways to engage the community, build your following, drive communications, and reinforce your brand.
Note: This course is hybrid (five additional class hours online). Please refer to www.purchase.edu/online
CBU9053.11 / $420 (Purchase College employees and alumni)
Instructor: Linda Solomon
Nov. 28-Dec. 19 (4 in-class sessions)
Library, Room 1004D
Search engine marketing (SEM) is an effective advertising strategy for increasing your online visibility. Through case studies, discussions, and hands-on practice, learn the fundamentals of organic and paid search, contextual listings, pay-per-click campaigns, and paid inclusion. Create and maintain your own Google and Facebook pay-per-click campaigns, build keyword lists, and optimize copy to drive conversions. Students will be required to fund a $40 advertising campaign on their own charge card.
Note: This course is hybrid (five additional class hours online). Please refer to www.purchase.edu/online
CBU9057.11 / $420 (Purchase College employees and alumni)
Instructor: Annmarie Gatti
Nov. 29-Dec. 20 (4 in-class sessions)
Library, Room 1004D
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